Pants on the Ground
What an interesting title, you might ask? As a lifelong Cowboys fan, the last thing I want to do is acknowledge a song Brett Favre sang after a Cowboys defeat by his Minnesota Vikings. After days of agony, I have decided to move on but this song sticks in my head. Not because of Brett Favre necessarily, but more so because of Larry Platt - a 62-year old American Idol contestant who created the first viral video of 2010 and is referred to as a "General" in the civil rights movement.
What many do not know is that Platt marched with Martin Luther King, Jr. in civil rights movements in early 1960's. Now since Atlanta is honoring Platt with his own holiday, you can expect much more publicity to follow.
So why is this important? Well first, the phrase "Pants on the Ground" was the number one search on the Internet with over 1 million fans on Facebook and 1 million YouTube views within 24 hours. Secondly, it continues to prove the importance of social media's role in communications with today's society which will continue to grow.
As we have seen Twitter, Facebook, LinkedIn, and other social media tools help us, we have also seen them help communication and the delivery of content specifically with voice, video, texting, and data. This is one more case that is important to the continued movement towards increased visibility into important American topics including civil rights. As one of Martin Luther King, Jr.'s admirers, I hope Platt's viral video continues to help with awareness of civil rights issues and allows us to grow as a country.
So at the end of the day, the Cowboys did not win and the Minnesota Vikings did. But at least something positive can be taken away from Brett Favre's chant. Now we will see if his chants match up to Drew Brees' this week when the Minnesota Vikings match up against the New Orleans Saints for the NFC Championship. Let's see who has their "Pants on the Ground" this week.
Jim Barker, CEO
Unified360