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Dialing for Dollars

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It's a common term that we've all heard at one time or another. In many call centers and other environments companies use an outsourced provider to provide their dialing capabilities, reach their customers, bridge them to a call center, communicate a message, make an appointment or schedule a reminder.

As technology goes, this one is fairly old. It made sense in the late 90's or even just a few years ago.  During that time frame it was just too cost prohibitive to bring in enough lines, bandwidth, and dialer technology for it to make any financial sense.  So the Hosted Dialer companies were born in an era when bandwidth was 40% higher, and the termination costs were north of 5 cents per minute.

As technology goes, companies are now realizing that getting this technology embedded into their organization is driving real savings back to the company, and improving efficiencies.  By deploying SIP trunking across bandwidth that is much less expensive than in years past, companies are realizing savings of 40% or better.  The ability to get Sub 2 cents per minute and advanced dialer solutions that offer other benefits such as soft phone integration are starting a new trend in the dialer market.

Unified360 manages several of these deployments and has strong experience in the implementation and dialer technology.  Anybody reading this should refer back to some of our Blogs on "SIP" that may also provide more information on the bandwidth prospective.  No matter what, we keep dialing for dollars... but let's do it at a cost of pennies!!

Jeff Rothell, COO
Unified360

Comments

You're right on with this one Jeff. One thing I would add that makes a huge impact is the "Reach Ratio" for businesses like us. As you know, with SIP technology, calls made from Dallas into New York can outpulse a New York telephone number AND eliminate long-distance costs. One client of ours experienced 70% improvement on outbound calling once they changed their outpulsed 800 numbers to local market numbers. In today's economic climate, people will answer far more local market calls than they will 800 number calls. The long-distance savings is just an added benefit.
Posted @ Tuesday, December 01, 2009 12:15 PM by Jim Barker
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